도서 소개

케이팝의 오랜 팬과 초심자 모두에게 케이팝의 다채로운 세계를 펼쳐 보인다. 이 책은 다음과 같은 질문들에 답한다. “케이팝의 팬 문화는 어떤 면에서 독특할까? 케이팝은 어떤 음악 장르로 규정지을 수 있을까? ‘틱톡 챌린지’와 ‘랜덤 플레이 댄스’를 유행시키는 아이돌 안무의 비결은 뭘까? 그리고 한국의 연예 기획사들은 어떤 방식으로 연습생을 훈련시켜서 데뷔시킬까?”

최애와 일대일로 만나는 팬사인회의 설렘부터, 콘서트장에서 터져 나오는 떼창과 응원법까지. 이 책은 케이팝의 모든 매력을 속속들이 풀어낸다. 또한, 랜덤 포토카드나 낮 버전과 밤 버전 앨범처럼 비정상적으로 많은 판매를 유도하는 마케팅 전략을 중심으로, 케이팝 산업의 비즈니스적인 측면 또한 조명한다.

  출판사 리뷰

Everything You’ve Ever Wanted to Know About K-Pop, All in One Place

Whether you’re a seasoned fan or just curious about the hype, this guide opens the door to the vibrant world of K-pop, offering insights for both longtime fans and total newcomers.
It answers the questions beginners are most curious about: What makes fan culture in K-pop so unique? What defines K-pop musically as a genre? What’s the secret behind idol choreography that fuels viral TikTok challenges and random play dances? And how do entertainment agencies train and shape idols through Korea’s rigorous trainee system? From the excitement of fan sign events where you can meet your favorite idols one-on-one, to the unforgettable energy of fan chants at concerts, this book breaks it all down.
And for those curious about the business side, it takes a critical look at the industry’s marketing strategies―like random photocards and multi-version albums that drive massive sales.

케이팝에 대한 모든 것, 이 한 권에 담았다

이 압축적이고 명쾌한 책은 케이팝의 오랜 팬과 초심자 모두에게 케이팝의 다채로운 세계를 펼쳐 보인다.
이 책은 다음과 같은 질문들에 답한다. “케이팝의 팬 문화는 어떤 면에서 독특할까? 케이팝은 어떤 음악 장르로 규정지을 수 있을까? ‘틱톡 챌린지’와 ‘랜덤 플레이 댄스’를 유행시키는 아이돌 안무의 비결은 뭘까? 그리고 한국의 연예 기획사들은 어떤 방식으로 연습생을 훈련시켜서 데뷔시킬까?”
최애와 일대일로 만나는 팬사인회의 설렘부터, 콘서트장에서 터져 나오는 떼창과 응원법까지-이 책은 케이팝의 모든 매력을 속속들이 풀어낸다. 또한, 랜덤 포토카드나 낮 버전과 밤 버전 앨범처럼 비정상적으로 많은 판매를 유도하는 마케팅 전략을 중심으로, 케이팝 산업의 비즈니스적인 측면 또한 조명한다.

Another significant position is the “center,” the face of the group. As the member who best represents the group’s concept and identity, the center stands in the middle during performances and public appearances. As the center creates the group’s first impression, they are held to the highest standards in terms of appearance, talent, star quality, and personality. Being chosen as the center means becoming the face of the group and often leads to becoming its most popular member.

-Position (포지션): Just Like in a Sports Team, Members of an Idol Group Have Their Own Roles

In Korean rural communities, there’s a tradition called pumasi (품앗이), which refers to neighbors exchanging labor to help one another. In K-pop, a modern version of this concept has emerged through TikTok challenges, which is called “challenge pumasi (챌린지 품앗이).” Idols no longer just film their own challenges─they guest in other idols’ TikTok videos to dance together. On days with music show recordings, the back stage hallways are bustling with idols requesting each other to join challenges. Since everyone’s schedules are packed, they take advantage of music show days when many idols are gathered in the same place. Fans are delighted to see idols helping each other in these collaborative efforts. Such interactions often lead to amusing moments, such as male idols performing cute girl group dances, offering fans a fresh source of entertainment.

-Choreography (안무): All the Moments That Shaped the Creation of K-Pop Dance

When fans grow fond of an idol, they may want to emulate everything about them. Imitating an idol’s outfits, hairstyle, makeup, or overall style is known as “doing Son Min-soo” (손민수하다) in K-pop fandom. The term originates from a comic character who admired a protagonist so much that she copied her fashion and hair. To do Son Min-soo of your favorite idol, follow Twitter accounts that quickly share details of what idols wore on any given day. Some accounts even analyze photos to identify the exact makeup products used, helping fans replicate their idol’s look.

-Fans (팬): Find Your Ultimate Bias and That Is the Beginning of Everything

  작가 소개

지은이 : Jung-bin Park
Jung-bin Park majored in English Language and Literature and Cultural Criticism at Yonsei University. He gained hands-on experience in the K-pop industry as part of the A&R team at an entertainment agency. At the same time, his deep passion for K-pop led him to contribute regular columns on the subject to various magazines and webzines.Thanks to his expertise and active engagement, he was selected as a “Story Creator” on Brunch Story in 2024─an honor awarded through a comprehensive evaluation of influence and content quality. He continues to write actively about K-pop, publishing articles across multiple platforms.After studying abroad at Vrije Universiteit Amsterdam in the Netherlands as an exchange student, he developed a strong interest in the international music market. Now, he is exploring creative ways to bring K-pop and Korean culture closer to global audiences.저자 박정빈은 연세대학교에서 영어영문학과 문화비평학을 전공했다. 연예 기획사의 A&R 팀에서 일하며 케이팝 산업의 현장 경험을 쌓았다. 케이팝에 대한 깊은 애정을 바탕으로 한국의 다양한 잡지와 웹진에 케이팝 칼럼을 꾸준히 기고하고 있다. 2024년 ‘브런치스토리’에서 전문성, 영향력, 활동성, 공신력 등의 요소를 종합적으로 고려해 선정하는 ‘스토리 크리에이터’로 선정되기도 했다. 네덜란드 암스테르담 자유대학교(Vrije Universitet Amsterdam)에서 교환학생으로 유학하는 동안 해외 시장에도 관심을 갖게 되어, 케이팝과 한국 문화가 해외 대중에게 더 가까이 다가갈 수 있는 방법을 모색하고 있다.

  목차

01 Fans 팬9
Find Your Ultimate Bias and That Is the Beginning of Everything
Keywords: Deokjil│Bias│Fandom Name│FanTube│Fan Fiction│Weverse│Son Min-soo│The Revolving Door│Photo Booth Frames │Character Merchandise
Music On: Private Messaging Services: Personal Connection with Your Idol

02 Genre 장르18
What Exactly Is K-Pop as a Genre?
Keywords: Line Distribution│Killing Part│Color-Coded Lyrics │Innocent│Girl Crush│Refreshing│Comeback│Dyeing
Music On: The Authentic “K” in K-Pop

03 Position 포지션28
Just Like in a Sports Team, Members of an Idol Group Have Their Own Roles
Keywords: Visual Role│Visual Main Vocal│Aegyo Role│Maknae-on-Top│Matnae (Eldest + Maknae)│Variety Show Role│Self-Producing Idols
Music On: How Age Shapes the Chemistry in Idol Groups: “Eldest and Youngest”

04 Choreography 안무37
All the Moments that Shaped the Creation of K-Pop Dance
Keywords: Practice Room│Choreographers│Cupid Challenge │Challenge Collaboration│Double-Speed Dance│Choreography Copyright
Music On: You Can Do It Too: Random Play Dance

05 Trainee 연습생46
Becoming a Star: A Trainee’s Long Journey
Keywords: Audition│Overseas Tour Auditions│Casting│Dieting │ Trainee Costs│Character Evaluation│Monthly Evaluations│Debut Team│Agency Survival Audition Programs│What Happens to Those Not Chosen for the Debut Team?
Music On: Trainees Are Forbidden to Date!

06 Music Show 음악방송56
An Idol’s Day on a Music Show
Keywords: Ending Fairy│Music Show Rankings│MC│Fancams │ Encore Stages│Lip-Syncing│Live Streaming│Award Shows │Inkigayo Sandwich│Year-End Festivals Music On: Game On: Idols Compete in Sports

07 Dorm 숙소66
Chasing Big Dreams in a Small Dorm
Keywords: Dormitory│Manager│Fan Manager│Housekeeper │Student Yet an Idol Music On: K-Pop Is Now World-Pop?

08 Album 앨범75
What Drives K-Pop Fans to Buy Albums in Bulk?
Keywords: First-Week Sales│Streaming│Title Track│Photocard Trading│Season’s Greetings│Etiquette Shot Music On: Are K-Pop Albums an Environmental Villain?

09 Fansign 팬사인회82
Heading to See You: The World of Idol Fansigns
Keywords: Fansign Cutoff│Sticky Note Questions│Looking Your Best│Fansign Props│“Oh, Really?”│Proxy Questions │Toxic Solo Stan│Kneeling for Signatures Music On: You Can Meet Your Idol Over Zoom

10 Concert 콘서트91
K-Pop’s Biggest Celebration: Fans and Idols Unite
Keywords: Ticketing│Light Sticks│Fan Chants│Fan Songs │ Concert Movies│University Festivals│Overseas Tours│Fan Meeting Concerts│Entertainment Agency Concerts
Music On: Do K-Pop idols perform Even in the Military?

11 Fan Support Gift 조공101
From Love to Excess: The Bright and Dark Sides of K-Pop Fandom’s Tribute Culture
Keywords: Food Trucks│Reverse Fan Support│Gun-Bearer │Idol Forests│Rice Wreaths│Reaching for the Stars│Luxury Brand Ambassadors│Birthday Ads│The Expanded Birthday Caf
Music On: Creating the Best Birthday Ever

12 Sasaeng 사생111
Sasaeng Behavior That Borders on Criminal Activity
Keywords: Sasaeng Taxi│Sasaeng Sponsor│Homma│Airport Fashion│Security Guards
Music On: The Dark Side of Glamorous Airport Departures

13 Idol Survival Audition Program 아이돌 서바이벌 프로그램119
We’re the Ones Creating Idol Groups
Keywords: Rankings│Trainers│Second-Chance Idols│Theme Songs│Battle for Roles│Role Displacement│“Vote and Win Gold”│Producer’s Picks│Evil Editing
Music On: A Love with an Expiration Date: Project Groups

  회원리뷰